The collection takes inspiration from Kangana Ranaut's strong individuality and interplays the latest season's trends.
The “Queen” actress is scorching in the latest “Rethink Ethnic”
campaign by the brand that challenges the conventional and is inspired
by her fearless, bold and strong individualistic style. (Source: IANS)
Actress Kangana Ranaut has been signed in by Lifestyle International
Pvt. Ltd. as the brand ambassador for their contemporary ethnic wear
brand Melange by Lifestyle.
The “Queen” actress is scorching in the latest “Rethink Ethnic”
campaign by the brand that challenges the conventional and is inspired
by her fearless, bold and strong individualistic style.
With modern silhouettes, classy cuts and vibrant patterns, Melange by
Lifestyle’s latest Spring Summer collection redefines ethnic wear and
is crafted for the independent woman of today whose sense of style
reflects her individuality. “Melange is a brand that gives a
contemporary twist to traditional Indian-wear and adds a chic vibe to
ethnic looks, much like my free-spirited sense of fashion. The way the
brand marries Indian aesthetics with fun, modern nuances makes me
rethink ethnic and fall in love with it. Hence, the endorsement,”
Kangana said.
The collection takes inspiration from the actress’ strong
individuality and interplays the latest season’s trends highlighting
eclectic designs, patterns and global accents while bringing forth the
brand’s new philosophy — Rethink Ethnic.
“Melange by Lifestyle has emerged as a preferred contemporary ethnic
wear brand for modern women who have a keen sense of style and dress in a
manner that amplify their individuality. Kangana wholly embodies the
Melange Woman with her effortless style, fierce personality and
independent persona,” Kabir Lumba, managing director, Lifestyle
International Pvt. Ltd. said.
“Her achievements as a versatile actress coupled with her
quintessential confidence are inspirational to women across the country,
and we are delighted to have her as our brand ambassador,” Lumba added.
This new brand campaign will be rolled out across outdoors, print, digital and in-store this March.
By: IANS | Mumbai
