On Twitter, many including journalists have condemned the "obscenity" of the ad, which shows Nargis lying down with a phone in her hand in a red dress.
Pakistani investigative journalist Ansar Abbasi was the first one to condemn the ad on the micro-blogging site while others later joined him.
Here's what they have tweeted:
My strong protest to top jang group management for this absurd front page ad in today's jang. pic.twitter.com/M5SRc1p3H7
— Ansar Abbasi (@AnsarAAbbasi) December 20, 2015
@AnsarAAbbasi why newspapers are trying to be like playboy or weekend type of magazine ?? These kind o adds look good in magazine not on NP
— Muhammed Amer (@amerdxb1) December 20, 2015
cud've used a talent like @NargisFakhri in a much better way,@Mobilink's TOM / TRPs objectives still achieved!#makingnewspapersrelevantagain
— Aleem Qadeer (@aleemqadeer) December 20, 2015
