- Kentucky Fried Chicken’s South Korea outlets on Oct. 18 began sellinga bread-less burger made of friedchicken, bacon and beef patty, called the Zinger Double Down King. KFC Korea
Pizza isn’t the only fast food item
to be graced with South Korea’s drive for constant reinterpretation.
Meet KFC’s Zinger Double Down King, which for less than $7 gives
customers a sandwich made of chicken, pork and beef—and no bread.
The concept comes from KFC’s Double Down in the U.S., which was
launched in 2010 and stretched the definition of a sandwich by replacing
bread buns with two fried chicken fillets to encase cheese and bacon.
It became a marketing coup after YouTube clips of people eating the
“sandwich” went viral. Since then the DD has been released in various
formats around the world.
Here in Korea, the latest version of the DD—the Zinger Double Down
King–adds a beef patty between the fried chicken fillets. There’s bacon,
too, and plenty of barbeque sauce and pepper sauce. The concoction has
been on sale since Saturday and clocks in at about 750 calories. (Zinger
denotes the spicy type of chicken at KFC.)
The King sandwich follows last year’s Zinger Double Down Maxx, which
put a hash brown, bacon and cheese slices in between fried chicken
fillets. The limited-time offer became a permanent menu due to popular
demand, a KFC spokeswoman said.
