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Wednesday 26 November 2014

Dressy Dale's Tussar Festival

By Mehereen Aziz
Local fashion giant Dressy Dale will commemorate the beginning of winter with a Tussar Festival. Starting on 25 November, the Tussar festival will be observed in all outlets of Dressy Dale. That includes the 3 outlets in Dhaka (Gulshan, Banani and Dhanmondi) and 1 outlet in Chittagong.
Tussar Silk is a relatively heavier blend of silk that, although popular all year round, is quite a hit during the winter months, especially when you want to wear something that's elegant but not flashy. With the weddings and other festivities that take place in winter, and the accompanying bling and embellishments you might have to wear on a nightly basis, a tussar outfit is a refreshing change. It is the perfect fabric to sport during the daytime winter occasions such as picnics, tea parties, pitha parties or luncheons. In fact, the simplistic beauty of a tussar sari cannot be underestimated -- you can even wear it to your night-time events to really stand out from the crowd.
Dressy Dale is stocking up on different products made with tussar from 25 November onwards. Saris, shalwar kameez sets, tunics, shawls, panjabis, ponchos, coatees, bags, cushion covers and bedcovers will all be paying homage to tussar.
Saris will feature new designs, and focus on different dyes, prints and hand embroidery. Tunics feature asymmetric cuts and designs; as customers have a huge difference of opinion over whether they want to wear churidaar, shalwar or palazzo pants, one-piece tunics reign supreme so that customers can wear bottoms according to their own preferences. Men can find a one-of-a-kind tussar Panjabi collection at the outlets.
Dressy Dale also has a coatee collection, which has become quite popular as of last year, for both men and women this season. They feature lots of prints, shapes, sizes and patterns, so that the coatee is the star of the show. Men can wear their coatee with their favourite plain coloured Panjabi for a star-studded look. Women can pair their coatees with saris or kameezes or even with jeans and a simple top: the possibilities are endless!
In addition, Dressy Dale's exclusive bag collection will have unique bags made with a combination of tussar and leather. The bags are of larger sizes to contain all the essentials of the modern woman.  
The colour palette features deeper colours, as that's what customers prefer for this season. The matte finish of tussar fabric adds a unique canvas that can be modernised with prints or kept traditional by using a plethora of colours and blocks. Embellishments speak out in the form of intricate needlework rather than overused sequins.


Photo courtesy: Dressy Dale